OK, they sound pretty impressive, but what the heck are they?:
We speak of using persuasion in the context of an audience. How can you influence your audience the most effectively? One source has this explanation:
A new textbook coming out next year by Martha L. Henning, examines ethos, logos and pathos, in a classical and a modern sense:
In today's modern world of business, advertising and the earning of cold, hard cash, persuasion has taken on a new importance. Note how business communication experts have changed the meanings and definitions of our artistic proofs:
We can view one specific example of a communications expert putting all three artistic proofs to work effectively in Martin Luther King's "Letter from Birmingham Jail."
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