Rhetoric, Logos, Pathos, and Ethos

Rhetoric: the grand art of persuasion. In many ways, isn't that what you often have to do as a college writer, persuade an audience that a thesis is right? So what's the best way to be rhetorical--to be persuasive? This workshop begins to answer that question and explore how a three-fold strategy of using logos, ethos and pathos helps you be more persuasive than you might otherwise have been.

OK, they sound pretty impressive, but what the heck are they?:

  • Definitions of Logos, Pathos, and Ethos

    We speak of using persuasion in the context of an audience. How can you influence your audience the most effectively? One source has this explanation:

  • Audience and Rhetoric

    A new textbook coming out next year by Martha L. Henning, examines ethos, logos and pathos, in a classical and a modern sense:

  • The Three Artistic Proofs

    In today's modern world of business, advertising and the earning of cold, hard cash, persuasion has taken on a new importance. Note how business communication experts have changed the meanings and definitions of our artistic proofs:

  • Business and Persuasion

    We can view one specific example of a communications expert putting all three artistic proofs to work effectively in Martin Luther King's "Letter from Birmingham Jail."

  • Logos, Pathos and Ethos in King's "Letter from Birmingham Jail"

    Related Links:

  • Using Logos/Pathos/Ethos to Create Convincing Web Pages
  • Appeals in Writing--with contemporary examples
    Webauthor, Michael O'Conner;
    Last modified November, 2000;
    Contact: moconner@mail.millikin.edu, or Click Here

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