Randy M. Brooks, Ph.D.
Millikin University

 Summer Seminar in Rhetoric & Composition
Hypertext in the Writing Classroom


The Rhetoric of Hypertext

The web presents new approaches and challenges for teachers of writing. How do we actively participate in the creation of new conventions and assumptions about using the web for research, for reading, for critical awareness, and for writing?

Does this emerging rhetoric of hypertext change the way we think? Does it change assumptions about reading? What happens to traditional methods of establishing focus and achieving unity in a writing? Are transitions and paragraphs no longer essential elements?

In this workshop, we will examine the emerging rhetoric of hypertext and its role in the writing classroom. We will begin by discussing what hypertext is and how it assumes a new reading process. Then we will consider the resistance to hypertext in the Freshman writing classroom which continues to emphasize the prototypical essay and manuscript production conventions. The we consider David Bolter's notion of writing as a technology, especially the hard and soft structures of hypertext writing. We will conclude by learning how to become critical readers of web sites and by considering possibilities for student publishing projects.


What is Hypertext?, The Hypermedia Reading Experience, Freshman Writing & Hypertext

Hard & Soft Structures of Hypertext, Becoming Critical Readers of Web Sites, Student Publishing


What Is Hypertext?

Myths and experiential definitions of hypertext?

Experimental hypertext may emphasize hypertextual links over comprehension. See Bolter's hypertext version of Writing Space. It is this kind of extreme form of hypertext that Birkerts seems most worried about.

But consider this more typical sample web site for our analysis of characteristics of hypertext features.

Common features or characteristics?

Multiplicity of linked texts and graphics and presented together as a coherent whole?

The range of hypertext (suddenly the more appropriate word is hypermedia)?

More dynamic than traditional texts?

What's hyper about hypertext?

How is hypertext different from traditional texts?

Is a web site a form of communal or collaborative publishing? Does it constitute a discourse community?

Halfway Hypertext:
Transitional online documents--publications and writings posted in an hypertext environment, such as the web, without being designed as hypertexts. Compare a traditional vita with a web vita that has been "hypertextualized."

Consider this traditional essay versus the hypertext on the modularity of hypermedia. Significant changes? No, but this is merely a traditional document slightly "hypertextualized" for easier navigation.

Designed As Hypertext:
Here is an example of a publication designed as a hypertext publication. Consider how the publication opens, maintains orientation throughout, provides navigation cues, and allows the reader to control the experience.

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The Hypermedia Reading (Interaction) Experience

From start to finish? Beginnings and conclusions? Content, data, details and meta-text? How do readers begin and when are they done with a hypermedia text?

Consider the hypermedia our children are growing up with such as Living Books CDs:

A new implicit social contract for information exchange:

The intertextuality of the web--beg, borrow or steal resources. Obtaining graphics or web pages is as simple as holding down the mouse button. But do we know how to cite sources yet?

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Freshman Writing & Hypertext

Freshman writing pedagogy and teachers remain resistant to teaching hypertext as part of the writing course experience. Perhaps this is merely from a lack of technical knowledge and experience of hypertext production. In the essay and hypertext on the modularity of text in hypermedia, I argue for teachers to make room in the Freshman experience for hypertext production.

Prototypical Freshman Essay

The modules of this prototypical essay include:

  • a title to orient the reader to the subject and type of writing to follow,
  • an introduction establishing significance or raising interest in the essay,
  • a thesis statement of the main point and focus of the essay (often includes a key points of the organization plan)
  • maybe a few subheadings to orient readers to large sections of text
  • paragraphs of related information signaled by indents
    (with topic sentences located in a wide variety of paragraph placement)
    (with transitions to signal changes of topic or variations of ideas)
  • cohesive cues within the text to signal shifts in topic and to reinforce the main focus
  • sentences (complete ideas signaled by initial capital, period, and two spaces)
    (given-new arrangements of information)
  • phrases signaled by syntax and mechanical marks, and
  • a conclusion to return to higher level of focus/significance of the essay.

Optional modules include footnotes, end notes, and tables or graphs in research or business reports.

The underlying assumption of these modules is that the reader is going to read the essay from start to finish, so the basic process of navigation is to process each module when you get to it. The scrolling interface of most word processing programs reinforces this assumption that readers begin and continue through the entire discourse.

Hypertext Web Site

The common modules of a web site include:

  • an opening home page (which provides a safe base to return to after explorations)
  • a welcoming message or overview of the site (sometimes from a guide or map)
  • an index or list of links to more content
  • consistent placement of titles and background elements unify design of pages
  • multiple pages of related information
    (each page may have some orientation and subtitles which identify the focus of it)
  • navigation buttons or prompts to signal choices for continuing interaction
  • a mixture of graphics and text (some for atmosphere and other substantive)
  • links to other web sites (with forecasts, labels and warnings so readers know they are leaving the web site)
  • bottom of the page conventions of site designer, sponsor, date of production and feedback through email

The underlying assumption of these modules is that the reader is going to structure their own reading experience and go to only a few pages. The interaction model is to go out to a page, then on to another page or back to the home page to venture out again, until the reader takes a link to another web site.

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Hard & Soft Structures of Writing Technology

In chapter three of David Bolter's book, Writing Space, he presents a brief overview of the the history of writing as a technology. He claims that "Writing is a technology for collective memory, for preserving and passing on human experience . . . it obviously enhances the human capacity for social organization--by providing a culture with fixed laws, with a history, and with a literary tradition. Writing is and has always been a sophisticated technology: skill is required to learn to read and write" (p. 33).

Bolter revisits the Greek concept of a "techne" as a "set of rules, system or method of making or doing" and emphasizes the point that writing as a technology has always required a combination of physical space and mental space--hard technology for assembling symbols onto some method of storage outside of the human mind, and soft technology of strategies (rhetorics) for turning thoughts into symbolic representation. The mind and the hand "shape a writing space by filling it with visual signs" (p. 37).

Hard Structures of Writing

The hard structures of early writing:

  • dyes and stains for cave paintings
  • chiseling signs into stone
  • pressing records into clay (then fired)
  • ruler's seal pressed in wax
  • papyrus & ink brush
  • papyrus roll
  • codex (paged book)
  • parchment (from skins)
  • paper (from rags)

 

The invention of printing:

  • medieval scribes illuminate books
  • movable type / lead typefaces
  • mass printing & lithography
  • signatures, stitching, binding
  • cheap paper
  • ink bottles & quills

The age of the typewriter changes hard structures:

  • mechanical typesetting
  • carbon paper copies
  • correction erasers, fluid, tape
  • pencil
  • fax machines
  • mimeograph machines
  • Xerox photocopy machines
  • keyboard
  • electric typewriter
  • Linotype
  • scotch tape
  • exacto knife
  • mass media transportation & distribution
  • system of book stores & libraries
  • paperback glue binding (disposable books)
  • newsprint (disposable pages)

Hypertexual electronic writing hard structures:

  • computer screen
  • computer storage system (hard drive)
  • computer network (links to computers)
  • electricity
  • keyboard
  • mouse
  • speakers
  • microphone
  • digital cameras & video cameras
  • type software
  • graphics software & scanning devices
  • browser software
  • transportable storage devices

Soft Structures of Writing

The soft structures of early writing:

  • pictographs of events & rituals
  • phonetic systems / alphabet
  • numeric and business trade records
  • symbols of authority (iconic identity)
  • hieroglyphics
  • alphabet
  • linear presentation (often narrative)
  • scroll from beginning to end
  • few visual aids for understanding structure of the text (punctuation, sentences, indents, space between words, indexes, titles)

The invention of printing:

  • space between words
  • punctuation (concept of sentence signaled)
  • rubrication (decorated initial letters)
  • headings and subtitles
  • margin notes and illustrations (meta-text)
  • penmanship

The age of the typewriter changes soft structures:

  • manuscript conventions (double spaced for editorial soft structure input & to communicate with typesetter)
  • indent paragraphs
  • format standards for letters, memos, reports, resumes, legal documents
  • the college theme (teacher in role of editor writes in margins and double spaced lines)
  • documentation style guides
  • concrete poetry
  • lists
  • tables, charts, graphs
  • short hand (stenographers input onto page)
  • news writing (journalistic code)
  • magazine writing (special interest groups)
  • government records & documents

Hypertexual electronic writing soft structures:

  • dynamic, easily changed, up-to-date text
  • rich intertextuality with other texts
  • links between multiple texts
  • orientation (both conceptually & visually)
  • integrate text & graphics & other media for unified impact
  • provide layers of meaning and data
  • screen-based modules of information
  • navigation cues and buttons consistent
  • provide avenues for feedback
  • computer interface design (mental models)
  • browser operations (bookmarks, back)
  • link identification conventions
  • animated interactions (mouse cursor)

The hard structures of electronic writing have become more complicated and interdependent upon an entire network and industry of computers and computer experts. Whereas the priesthood of writing used to control the soft structures of writing (what to say and how to read and write), now we have a priesthood of computer builders and software interface designers. Fortunately the software developers have made it much easier to use this complex technology, so that the primary focus of writers can be on the soft structures--creating emphases, integrating text and graphics, building modules of information and creating links to help readers quickly find whatever it is they seek.

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Becoming Critical Readers of Web Sites

Students need to learn how to become critical readers of web sites, just as we have always taught them to carefully consider all sources of information. How can you check the credibility of a web site? How do you read the subtle clues of sponsorship? How can you tell who is hosting the web site? Where is the server you are connected to?

I will refer you to an excellent workshop on teaching this evaluation process at INTERNET Sources QUALITY CONTROL Workshop which was developed by Carolyn Sheehy for the Associated Colleges of Illinois faculty development workshop last summer.

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Possibilities for Publishing Student Writing on the Web

Here are some examples of publishing projects:

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This site is maintained by Dr. Randy Brooks, Director of the Writing Major, English, Millikin University.
Last modified June 8, 1998. Contact: rbrooks@mail.millikin.edu